The commercial killer for bars & restaurants — detect every ad break, replace it with the house's own specials, snap back when the game returns.
A guest finishes dinner. A soft-serve commercial plays on the house TV. Dessert happens on the drive home — at a competitor's register. The restaurant paid for the TV, the cable bill, and the audience… and then handed the sale away.
more snacking while food ads play — automatic, unrelated to hunger
crave the exact advertised product
purchase it — wherever the ad pointed
estimated yearly leak, single 800-guest/week location
Detection engine. Black-frame + audio-silence boundaries, scene-cut-rate classification — the same heuristics production broadcast systems use. 82% confidence on the demo feed, tunable.
Auto-takeover player. Virtual TV proves the full loop: break detected → house promos rotate with equal airtime → instant snap-back. Real-time luminance/audio telemetry on screen.
Owner dashboard. Upload spots, schedule rotation, count plays and airtime, and a revenue-leak calculator that turns research rates into the owner's own dollars.
Everything in this deck is clickable right now — the demo, the dashboard, the calculator. Built lean: one engineer-equivalent, weeks not years.
Atmosphere TV's valuation for out-of-home screen content — built WITHOUT live sports. They replace the whole channel; bars that show the game can't use them.
US bars & full-service restaurants (Census: ~219K full-service + ~70K bars), nearly all with TVs on during service. POI data tags 137K "bars" + 21.8K "sports bars." Add gyms, barbershops, waiting rooms.
competitors at scale doing break-level takeover on live sports. Rivals replace the feed or sell the games; AD-SHARK keeps the game and takes only the breaks.
The wedge: sports bars are locked out of every existing solution because their customers came to watch the game. AD-SHARK is the only play that keeps the game on.
Keeps the game on. Auto-detects the ad break, flips to the house's own spots, snaps back. Venue-paid SaaS, $49/mo.
Break-level takeover — nobody else does it.
NFL-backed (RedBird + NFL's 32 Equity; TKO / UFC / WWE invested). Sells the rights to stream NFL Sunday Ticket + ESPN+/Prime, plus UPshow in-venue promos. 30,000+ screens. Keeps sports on — but never touches the breaks.
Replaces the whole channel with its own free streaming + ads. $1B, ~60–65K venues. Sports bars can't use it. Adjacent giant / possible future acquirer.
Replace-the-feed digital-out-of-home ads (public: LPTV). Revenue −30% to $22.3M in FY24 — the ad-only model is hard at small scale.
The whole market splits two ways: replace the feed (Atmosphere, Loop) or sell the games (EverPass). AD-SHARK is the only one that keeps the live broadcast and monetizes just the commercial breaks.
Path to profit: venue-paid SaaS is cash-positive at ~220–930 venues — just 1–4% of U.S. sports bars. No need to match Atmosphere's ~50,000.
Starter · 1 screen + $199 box. Detection, takeover, 3 spots, dashboard.
Full Bar · up to 4 screens, boxes included on 12-mo term, unlimited spots + scheduling, we produce 3 pro spots free.
Chain · fleet dashboard, central brand control, dedicated success. Future: local ad marketplace on every screen.
Owner ROI: $1,188/yr vs a ~$15,900/yr measured leak — recapturing one dessert per day covers the subscription.
Unit economics target: box COGS ~$150, installed payback < 4 months, ~85% gross margin on the SaaS line at scale.
Phase 1 · done. Working software: detection, takeover, dashboard, calculator. You can click it today.
Phase 2 · pilot. Raspberry-Pi appliance (~$150 BOM) on live HDMI, HDMI-CEC input switching. 10 friendly bars, measure real check lift.
Phase 3 · sell. Case studies → outbound to sports bars & franchise groups. Target 200 paying screens.
Phase 4 · network. Local ad marketplace on every installed screen.
Hardware v1: 25 appliances, enclosure, install kit, CEC/IR compatibility across major TV brands
9 months founder + contract engineering: live-feed detection port, fleet dashboard, spot-production pipeline
Pilot ops & legal: installs, measurement, counsel review of the display-switching posture
Milestone that unlocks seed: pilot P&L showing measured check-size lift across 10 locations — the number every restaurant owner in America understands.